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Page name: About the Elftown ads [Logged in view] [RSS]
2009-06-03 00:57:53
Last author: Hedda
Owner: Hedda
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About the Elftown ads


As seen on <URL:donate.html>, Elftown is run on hardware bought from donations from its users, so why are there ads?

The thing is that Elftown's server ([Elftron]) is quite hungry for both electricity and bandwidth. And since it became too much trouble to have it at Linköping University with power-failures, restrictions on what to do with the server and that it's located far from where anyone can fix the hardware problems (and locked in during weekends for anyone who cares), someone else than the university has to pay for it.

So because the donations are meant for buying new hardware, it feels wrong to use them keeping Elftown running.

So therefore there are ads at the following places:

1) When you log out from Elftown on top of your house. If Google does its job well, the ads should be accourding to what you've written in your presentation, but so far Google seems to do a bad job at it.

2) To the right of wiki-pages unless you're logged in. Logged in Elftowners who help producing the wiki-pages don't get any ads.

3) At the bottom of the different news-pages (<URI:news.html>, <URI:poems.html>, <URI:featured_member.html>, <URI:featured_wiki-pages.html> and <URI:drawings.html>). At least at the drawing and poem pages, the ads seem to be close to the subject so someone might actually enjoy the ads.

I thought of having ads on the entrance page, but as that page is an advertisement for Elftown, it seems like a bad idea. It's better with a new Elftowner than a click on an ad.

About clicking on the ads
For the Google ads, Elftown gets income for every time someone clicks on them. What ads that are served depends on the content on the page their are shown on and what you click on. If you avoid clicking on your favourite shop's ads, then they have to pay much more for every click to be seen, and if you click a lot on some ad, that advertiser gets the clicks cheaper.

The Project Wonderful and the other ads on the bottom of pages are not paid per click at all, but per impression.

The links in the Elftown Mall (<URL:mall.html>) don't give Elftown a shit unless you buy something following those links.

What do you think?
About the Google Ads (logout and news-pages):
3.0/10

About the Project Wonderful ads (Right bottom and Mainstreet):
2.8/11

The MyStarship.com ads (bottom):
2.5/10

The big ugly ad at the bottom (Might not always be seen):
92.1/10

The Elftown Mall (<URL:mall.html>):
2.7/9



Update 2009-01-17

I'm trying out some new ads now. The Elftown Mall (<URL:mall.html>) hasn't sold one single item yet and both [Hedda], Lilo and [Elftron] need food and shelter.

There is some word-ads from Kontera that appear on exported wiki-pages. They give very little money per click, but I personally don't think they are in the way, but I've heard other opinions, but not from Elftowners.

There is a huge totally annoying ad that pops up when you move to the top-links (after 3 seconds after the pages is loaded) now. I'm not sure if it will be irritating and I'll test it out myself now. (Update That is removed now)

Another ad...

Now there is a link at the bottom of the pages from http://mystarship.com/
These ads basically gives Elftown's ad (Right now looking like http://www.elftown.com/elftown_468x60.gif) the exposure on other sites. The more that is is viewed and clicked on, the more Elftown's ad is shown on other sites. I'll try it for a while at least. All these ads should point to science fiction sites, so they should at least be remotely interesting.

As for the Chitica and Kontera ads, I think I'll be removing them. There are some other ads that needs removal too, because they don't give anything.


Even more ad test... (2009-01-19)

Sorry about this, but I have to try out some ads. There is a big one at the bottom of pages now. I think I'll switch between that and the Project Wonderful ads (and remove the MyStarship ad), but not have both at the same time. Update: ADSDAQ said that Elftown is a filthy piece of shit and that they want nothing to do with it. Maybe because they fucking morons that don't like the language we use here. So no ads from there, which I guess is just as well as their ads tend to be annoying. Eh... Wait, it says: "Domain is primarily a social networking application" as one of the possible reasons. I bloody selected that as a type of site and then it isn't OK. Grrr! Wasting my time.

More stuff (2009-01-20)

There are also AdEngage ads at the bottom now. It isn't more ads, but it's replacing the left Wonderful Project and MyStarship ads a little. So now you get three kind of ads on that place. Should make it more interesting than seeing the same ad/kind of ads all the time.

I got a really good deal here, and I really hope you like it and want to take a few minutes to try it out at least:

2.5

8 votes

(Seems like no one likes it. I honestly can say I blame you. There are no shortage of free really good games to play (See some other ads here.).)

Message ads

(2008-02-19) There are now an ad in your messages. Seems like the Elftowners spend a huge part of their time (about 4%) on checking if people can read their messages yet. So I though they can just as well spend some time on watching some ads if they are that bored... The ads should be somewhat targeted at your interest if you have the right ones selected. (poetry, hunting, cats, physics, board games, beer, whisky, LARP, dogs, fashion, stocks, operas, wines, fishing, knitting, Mac and Linux are the ones used now and everyone gets ads about fantasy and scifi, of course).




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2009-01-05 [Hedda]: I'll not have ads that annoy Elftown users. Well... Generally speaking: Some will always be annoyed but some are annoyed that they get messages, that we announce contests and everything that's done here.

The ads shouldn't blink and jump around while you're reading or typing stuff, for example. And they shouldn't be in the way of content.

And I really fail to see how the current Elftown ads can be even remotely as annoying as TV or DVD-ads that you can't fast forward through.

2009-01-05 [Chimes]: Can you not move the big ad to the bottom? It's really annoying when you hover over the navi-bar up top and you get a huge ugly white thing appearing...

2009-01-05 [Viking]: The big ad that comes up when hovering over the nav buttons at the top is extremely annoying. I'd rather have a nice, neat set of ads on the left or right that display at all times.

2009-01-05 [james2777]: so as with anything else in the world it is about greed pretty much the add`s/listings should be on the front page for all to see and let the user deside if they want to partake in them not have them cover the page every 2-3 messages and have them forced on you

2009-01-05 [Jitter]: I agree that it is very annoying (and quite ugy :P) but it did list me books and good music. Not that I can afford anything at the moment but at least it got my interests

2009-01-05 [james2777]: then have it on the front page right when you sign on and if you want to use that service go back to home some people would still do it im sure

2009-01-06 [Hedda]: [james2777]: You did read about the comment that no one has bought anything from the links on <URI:mall.html>?

I've removed the popup ad now as it annoyed everyone myself included. I've added the ads on empty places on Mainstreet and the news instead. The Sword24 add is different all the time, but the others don't change.

2009-01-06 [Viking]: Much better!

Hmm...Amazon is on there, and I was just considering ordering a couple things from them...

2009-01-06 [james2777]: thank you with what several 1,000 peopple out here people will sooner or later im sure

2009-01-06 [Viking]: Ah. I read that Amazon thing wrong. Oh well.

2009-01-06 [Chimes]: I am in agreement, that is much better. It took me ages to find it XD I count that as a good thing.

2009-01-06 [Calico Tiger]: I missed the big annoying part. I feel deprived! :O I like the current placement of the ads on the side (since they're not in the way and aren't noticeable unless you scroll way down). Especially if it's going to help Elftown keep going :D

2009-01-06 [Hedda]: [Viking]: Yepp, you get books 10% cheaper than on Amazon! Maybe some other things too. <img:stuff/cheshmak.gif>

2009-01-06 [Hedda]: [Calico Tiger]: I don't think that non-noticeable ads will help Elftown going... It would be nice if they would though.

2009-01-06 [allenp]: [Hedda] If you don't mind me asking...how much is Elftown eating up per month in funds?

2009-01-06 [Mortified Penguin]: Basically nothing. The university/university computer club pays for the upkeep.

2009-01-07 [Hedda]: [Mortified Penguin]: You're wrong. [Elftron] is nowadays situated at my place. It was too much problems with everything at the university and it was a pain to service the server there.

It's about $62 per month for network and electricity to run it (which is 50% more than the ads give!), but the main problem is I can't work on or advertise Elftown if I have no income. Elftown will always mostly depend on the users themselves, but some paid staff would do wonders in some areas.

2009-01-07 [allenp]: I see. 62 US $'s?

What is your vision for Elftown if you don't mind me asking? What need of advertising? (I hope those questions come across right...I don't mean them in a negative way.)

So you run this from your house...impressive. Thank you for that.

2009-01-07 [Artsieladie]: [allenp], I'm very glad you asked this question, because I, too, wanted to know what the cost is to [Hedda], but I thought I might be asking something I shouldn't be asking? <img:stuff/c-gif.gif> But, I guess it would have been ok to. :)

but the main problem is I can't work on or advertise Elftown if I have no income.

This makes perfect sense to me, because it takes money to earn money and it makes sense to advertise Elftown, because it's vital that a community always continues to grow. Maybe, people here on Elftown just aren't aware enough of this fact, [Hedda]. I'm not sure why, considering you informed people of the move from the university to your flat for the very same reasons you just explained... again. Maybe many people do still think just like Mort does? You've also mentioned in your diary about keeping Elftron cool, though, at your place when it was hot weather.

but some paid staff would do wonders in some areas.

I'd be interested in your thoughts/reasoning with this. How could this be pulled off and how can we, as members be helpful with this? How can we, as members help to initiate more donations? Can we offer any other little extra benny for donating? ...and even individually? *ends questions* <img:stuff/zabuN-gif.gif>

2009-01-07 [Chimes]: You're like a one-woman interview machine. :P (In a good way)

2009-01-07 [Hedda]: My vision for Elftown is that it should be the natural gathering point for people interested in fantasy and science fiction. Elftown shouldn't be only about fantasy and science fiction, but also about the people behind it.

As for the ads, my vision is that I can give people valuable advise while making money of it. I for example recommend Newegg for computer hardware despite that they pay me way less than for example buy.com (I do this because of what I've heard from trustworthy Elftowners, not because I actually know personally though).

But then people who read my (our) advices have to use the Elftown links and not just read about it and then buy it without using the link. You would be amazed to know how people unconsciously go out of their way just to not click on the ad-links that made them buy what they are buying.

It seems like people really don't want to confess to themselves that ads have an impact on them and therefore they only click on ads that lead to crap, and Google's AdWords sends the ads that people are the most likely to click on. Which means that AdWords sends you crappy ads and that my selected ads give no money.

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